Even people eating a healthy diet frequently come up short on many nutrients. For example, we’ve known for decades that more fiber is important for good health but national surveys indicate fewer than 3% of people eat enough fiber every day. We’re willing to bet there’s more than 3% of the population that believes they are eating a whole healthy diet.
We look at supplements as a sort of insurance policy –
making sure that all the gaps are covered even when our diets fall short.
That’s especially true since the nutrient content of most fruits and vegetables
has been on the decline over the past 40 – 50 years.
Also, there are a number of beneficial nutrients that you
just cannot get enough of from diet alone. For example, the most potent
antioxidants with the most proven benefits from olives – hydroxytyrosol and
oleuropein – are very bitter tasting, so olives and olive oils generally
undergo some light processing that reduces the concentration of these compounds
to make more palatable foods. They are still present in olives and olive oil,
but in such small amounts that you would have to drink gallons of olive oil or
consume hundreds of green olives to get the antioxidant capacity found in
concentrated extracts used in supplements. Disclaimer: we do not
recommend drinking gallons of olive oil or eating hundreds of olives as a form
Another good example is curcumin, the potent antioxidant and
anti-inflammatory compound found in turmeric. It is not absorbed very well from
food sources, so to get enough to start seeing health benefits you generally
need to use a supplement that contains a soluble form of curcumin.
For more information related to this, check out the
following blog posts: